Or, for that matter, what do they think about you. You could hang out at the water cooler to try and find out, but there are also some other tools out there that might help you peek behind the curtain.
One of the best that I have seen is www.glassdoor.com. Just enter your company's name (or the name of a client company) and see what the anonymous employees (or ex-employees) are saying about you.
A few gems:
Reznick Group: (an IGAF Worldwide member) “A fast growing, young firm, that is a great place to start and could be a good place to stay.” Reznick scored a 3.7 average
Crowe Horwath: (not an IGAF Worldwide member) “A descent (sic) place to work.” Crowe Horwath scored a 3.4 average.
(One could perhaps suggest that elementary grammar and spelling lessons might be in order at some firms!)
KPMG: (a member of the 'Final 4') "A great company, but beware of the internal politics and backstabbing." KPMG scored a 3.6 average.
All of which is to say that your employees MAY tell you what they think of working for you - but they will DEFINITELY tell their peers, and these days that is not confined to the water cooler!
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