It's actually pretty simple - get involved!
The Exuberant Accountant blog, written by Scott Heintzelman, is a case in point. Scott blogged from our event at the Grand America Hotel, in Salt Lake City, UT. (A great location, BTW). Scott's firm (McKonly & Asbury, in Harrisburg, PA), truly understands how to get the most out of an association - They attend most if not all events - globally, they respond to association-wide requests for information and service, and share their successes and challenges with all members.
Attempting to be diplomatic about Harrisburg, I think that even natives of Central PA would agree that it is not exactly a global commercial center. However, firms like Scott's are able to move beyond limitations by establishing relationships and then exploiting the relationships they build for the benefit of clients.
While not trying to diminish the power and potential of web 2.0, the plain fact is that we all do business with people that we know, trust and like. And there is still no better way to develop knowledge and empathy than by spending time with someone.
So if you are in an association, be it professional, technical, trade or social, and you are not getting what you think you should, get involved - you might be surprised how it turns around for you!
Thanks for the kind words! We love IGAF!
Posted by: Scott Heintzelman | 14 November 2008 at 05:26 PM